The video of babies in nappies performing skating stunts to a hip-hop beat has been watched 3.8 million times on YouTube alone in the past week.
In the clip daredevil "roller-babies" leap over fences and railings as well as each other in a city park. Link to.Evian Roller Babies.
After pressing play on a giant ghetto blaster that is bigger than them, they execute all manner of flips and somersaults.
The troupe of 96 special-effects roller-babies groove to a remix of the Sugarhill Gang's Rapper's Delight.
The 60-second film was shot at London's Pinewood Studios as part of mineral water brand Evian's Live Young international television and web video campaign.
The advert is proving a huge hit online with YouTube viewers alone watching the US version almost 1.8 million times.
The international version has been seen over 1.5 million times and the French clip over 500,000 times.
The Evian babies were last screened 11 years ago performing an underwater ballet.
Evian's worldwide director of brand Michael Aidan said that the firm was trying to sell drinkers a "dream".
He said: "In the majority of countries in recent years, our communication has been very fact-based.
"But consumers expect more from a big brand – emotion, dream. This is what we want to achieve – hence this breakaway and back to roots campaign."
One female YouTube viewer said of the ad: "It's one of the cutest things I've ever seen".